We all prefer to buy from people we like, trust and have confidence in. You should therefore design, package, and present yourself as a brand with the appropriate depth of knowledge, excellent skills set and a great attitude.
Present yourself as experienced, self-assured and able to take decisions, resolve conflicts and solve problems. Buyers and prospects must perceive that they can go to bed with your assurances. Earn trust by honouring commitments, guarantees and warrantees. Keep to your promises and be ethical.
A seemingly minor thing like being late to meetings can tarnish your image and erode your personal brand. If you promised me that you will send the proposal by 9am on Thursday, and I have to remind you by Friday morning, that’s a lack of integrity.