In our previous article on Prospecting, we emphasized the pivotal role of prospecting as the cornerstone of sales, responsible for approximately 60% of your overall sales outcomes. In this post, we will delve into the exploration of the four distinct categories of prospects: candidates, suspects, walk-ins, and leads. The ability to accurately identify and focus on […]
Who Really is a Prospect?
Last week (May 30 – June 2), I facilitated two cohorts of the Marketing, Selling and Business Networking Skills programme for over 100 graduate trainees as part of the GMAP initiative of the Academy of UBA Plc. During these sessions, I emphasized the importance of prospecting as the most crucial sales activity. I made it […]
Beggar, Salesperson and the Sales Consultant
I travelled over 30,000 kilometres between March and April, 2023, commuting between London and Lagos to contribute to a variety of impactful projects. I had the privilege of facilitating the “Selling Luxury Products to High Net Worth Individuals” programme for Polo Luxury Nigeria Limited, conducting the “Sales and Negotiation Skills” training for the Sales Academy of Union Bank […]
Learning in today\’s world
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Remote work is the new black
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Marketing Magic
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The wonder of SEO
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Skills to pay the bills
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How to effectively use marketing tools
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The Eight Pillars of Selling and Relationship Management
I would like to share with you what I consider the eight pillars of selling and customer relationship management. It is upon these pillars that selling and effective customer relationship management stand. The first is customer prospecting. This is where selling and relationship management start. Prospecting is the process of identifying people who are likely […]