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Blog Posts

Four Categories of Prospects

Byadmin September 22, 2023September 23, 2023

In our previous article on Prospecting, we emphasized the pivotal role of prospecting as the cornerstone of sales, responsible for approximately 60% of your overall sales outcomes. In this post, we will delve into the exploration of the four distinct categories of prospects: candidates, suspects, walk-ins, and leads. The ability to accurately identify and focus on…

Blog Posts

Who Really is a Prospect?

Byadmin June 5, 2023June 5, 2023

Last week (May 30 – June 2), I facilitated two cohorts of the Marketing, Selling and Business Networking Skills programme for over 100 graduate trainees as part of the GMAP initiative of the Academy of UBA Plc. During these sessions, I emphasized the importance of prospecting as the most crucial sales activity. I made it…

Blog Posts

Beggar, Salesperson and the Sales Consultant

Byadmin June 4, 2023June 4, 2023

I travelled over 30,000 kilometres between March and April, 2023, commuting between London and Lagos to contribute to a variety of impactful projects. I had the privilege of facilitating the “Selling Luxury Products to High Net Worth Individuals” programme for Polo Luxury Nigeria Limited, conducting the “Sales and Negotiation Skills” training for the Sales Academy of Union Bank…

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